by Mario
17-Jan 2010

Hurry! Florence has launched a series of guided fashion tours that take visitors behind the scenes of the city’s fashion industry. Each tour lasts about three hours and is absolutely free. Visitors will be guided through shops, artist studios and museums featuring everything fashionable from wedding dress design to shoes to jewelry and contemporary clothing for men, women and children. This experiment in promoting a brand new type of tourism began on January 18, 2010 and ends on June 21, 2010. Each tour is limited to a maximum of 20 persons and while tickets are free, reservations must be made.
http://www.florenceartfashion.com/
The site provides phone, fax and email address to make your reservations. The sponsoring organization is Florence Art & Fashion. Once on their site, click on Fashion Itineraries and select Calendar to see what’s going on during your stay. Hurry, as word spreads these tours will fill up quickly.